Yahoo Hotjobs Newspaper Co-branding Santa Clara, CA - 6/30/2007
In 2006, HotJobs partnered with nine major newspaper companies. HotJobs now has partnerships with
hundreds of newspapers around the country.
Few of current co-branded pages:
Powered by Netformix YouPub™ backend manager, Hotjobs Newspaper Co-branding project is launched in a record 4 months.
Hotjobs is now serving co-branded job boards that match the newspapers look and feel for over 120 local newspapers nationwide.
This project especially important as it is demonstrating YouPub's scalibility. The project is currently getting 730K unique hits per day,
as it is serving co-branded job boards of over 120 newpapers.
The main functionality of the project is to have Hotjobs serve as a job board for many independent newspapers. This initiaive freed-up
the news paper from maintaining their own job board, let their readers access to much larger employer base of Hotjobs, and increase
their revenue as they share their proceeds with Hotjobs.
One of the great assets of the project is that, YouPub enables co-branded newspapers to be managed by account executive where they can
add and edit co-brand partner properties using YouPub co-brand admin application without requiring any additional software development.