The integration of CRM and ERP systems provides organizations with an integrated approach
to identifying, acquiring, and retaining customers. By enabling organizations to manage
and coordinate customer interactions across multiple channels, departments, lines of business,
and geographies, CRM and ERP integration helps organizations maximize the value of every
customer interaction, which leads to improved corporate performance.
The notion of integrating all departments and functions of an organization on one platform and
running off of one database has traditionally been unapproachable for most organizations.
In many organizations, each business application runs on its own sytem, which is optimized
for the particular business unit or application. Typically, when a customer places an order,
the order begins a mostly paper-based journey from in-basket to in-basket around the company,
often being keyed and re-keyed into different computer systems along the way.
The vast amount of handling and re-keying causes delays and lost orders, and all the keying
into different computer systems invites errors. Meanwhile, there is a lack of visibility to
Integration of the CRM and ERP platforms provide multiple benefits and allows the organization to
realize for highest ROI on their IT investments. With automated processes such as sales quotes,
order submission, processing, and fullfillment. With the customer account status, order history,
the company inventory levels and logistics data, you have full supply chain visibility.